Salon Spotlight: Belle Beauty
Lucy, tell us a little about yourself and how Belle Beauty began…
I proudly own Belle Beauty, based in the beautiful town of Malvern. I started Belle Beauty in 2009 working from one treatment room to now having a large luxury skin, laser, and beauty clinic; with 5 rooms, 3 nail bars and 9 members of staff.
The salon has grown from strength to strength due to using good quality, well known brands such as LYCON. We market our self as a higher end luxury salon so always provide quality over quantity with outstanding customer service and numerous awards to show for this.
LYCON has taken our waxing menu to another level with customers travelling from further afield seeking a LYCON wax. The pre and post care encourages home care to taken, so the customer has great results until they see you again. I’ve found that offering LYCON gives customers trust and assurance as it's such a long-established brand.
What’s the secret to your success?
I always re-invest in the salon and only use products I believe in. To get to the size of salon I am today is down to great staff and my whole team are absolutely fantastic, the customer service they provide is outstanding as well as being extremely talented at what they do.
Where did you hear about LYCON and what made you switch?
I always knew about LYCON but a friend with a London based salon absolutely raved about it and consequently, is very well known for her waxing. I tried it myself and was hooked. I think it took me 12 hours from that treatment, to purchasing the opening order! As only salons who’ve completed the LYCON training can stock LYCON wax, this is a huge plus to keeping the standard of the name.
What do you think it is about LYCON that makes customers travel further afield for?
Hygienic, comfortable and such good quality. You know you will be treated by a qualified, well-trained therapist, giving fantastic results every time.
With an impressive record of awards, has it always been your goal to own such a successful salon?
To be honest, it happened organically! I have amazing staff and such lovely customers – that naturally grows a salon. I have had to adapt my role over the years as the salon has grown but I really enjoy the new challenges that brings.
What are your 3 hero LYCON products?
- Ingrown X-it Spray
- Body Exfoliant
- LYCON Apricot Hot Wax – the best I’ve ever tried!
What are your top 3 tips to ensure a successful waxing treatment?
- Prepping the skin
- Have all your equipment to hand
- Get educated in correct technique
Last but not least, do you have any words of wisdom that you live by at Belle Beauty?
My ‘salon owner’ quote I live by is: “It always seems impossible until it’s done" – Nelson MandelaMy words of wisdom to another salon owner would be: Tomorrow is a new day and always go with your gut instinct. Being happy takes up less space in your mind than worrying... a healthy mindset is key to being successful.
Belle Beauty is certainly thriving, and the reviews clearly reflect the loyalty and love from Lucy's customers:
"Always receive a warm welcome. The treatment is always explained and questions answered. Made to feel relaxed and like you really matter"
- Veronica Rowlands
"Considering it was a wax I had a really good experience! Had a good chat and a laugh during the wax, it wasn't as painful as other places I've been and was in and out quickly but with a great job done"
- Naomi Andrews
"I can’t fault Bella Beauty. Staff are lovely, treatments that I have are so relaxing. Just perfect!"
- Audrey Degaris
"Professional yet friendly. Skin smooth after waxing, all done while having a chat!"
- Kathy Thompson
Website: www.bellebeautymalvern.co.uk
Email: bellebeauty@live.co.uk
Contact: 01684 577000
Address: Belle Beauty, 94 Worcester Road, Malvern, WR14 1NY
Instagram: @belle_beauty_malvern
Facebook: https://www.facebook.com/bellebeautymalvern94